Nowadays, having a web page is a “must have”, but only having it doesn’t mean anything yet. It is urgent we know how successful it is, how to reach more users, what users do on the page, where they come from and where they go. Only with a proper analysis and answers to these questions we can measure success, optimize and improve it. All this is possible with the tool Google Analytics. Today we hosted a workshop with Marko Penko that was sold out in the first week.